Steeped in theory,
bloodied by practice.

Building a 21st century brand requires diversity of disciplines and perspectives. We’ve assembled a team of the world’s best thinkers and doers who have built some of the world’s best brands from the inside and out.

NEIL BARRIE

CO-FOUNDER & GLOBAL CEO

Industry thought leader with papers and pieces published in Fast Company, Guardian and Forbes.

Led brand strategy development for the likes of Airbnb, Netflix, Pinterest, Disney, Depop and N26.

(Ad)venturing background at Zag, the ventures arm of BBH partnering with finance, media and entertainment disruptors.

Commercially Creative: during both his years as CSO of Chiat Day LA the agency achieved the joint highest global Effie ranking, sits on the IPA’s Executive Leadership Group and mentor at Techstars Berlin.

Failed Rock Star: graced the stages of London, Paris and Leicester.

JONATHAN MILDENHALL

Co-founder and Executive Chair

Independent Board Director (GoFundMe, Peloton, AboveBoard) Investor and Strategic Advisor.

Former CMO at Airbnb and Global VP at The Coca-Cola Company.

Prior to emigrating to the US in 2006, Jonathan spent 15 years working for some of London’s most creatively recognized advertising agencies.

A self-proclaimed ‘Brand and Culture Geek’ who loves nothing more than finding the significant cultural white space for brands and businesses to own and in so doing helping founders and CEOs earn a disproportionate share of category success.

Jonathan lives in Los Angeles with his husband Mirco and their two twin-like children Dominica and Oliver.

Colin Chow

Global Managing Partner

Born in Montreal, raised in LA, forged in NY, tempered in SF.

Has led strategy for global icons like Airbnb, Disney, HBO, Nike and Walmart, as well as the next generation of ambitious brands like Everlane, Headspace and Instacart.

Love for the intersection of strategy and creativity inspired a career that spans management consultancy at McKinsey to CEO at Redscout.

Holds degrees from Yale in Art History and Law, which are useful only when arguing the true meaning of beauty. Loves to snowboard, swim, and extol the virtues of early 90’s hip-hop to his kids.

SARA LEZAMA

Associate Partner

Graduate of VCU Brandcenter. Agency work includes Coca-Cola and Airbnb before shifting client-side to Lyft. Led Integrated Marketing at Old Navy launching their brand values platform, Imagine Mission.

Spent several years as a television reporter and local talk show host in the US Virgin Islands before working as a government liaison to the press.

When not building the world’s most ambitious brands, you can find her on the dance floor. “I believe dancing is as inherent to humans as laughter. All you need is a willingness to let it out.”

STEPH NICOLAIDES

DIRECTOR OF MARKETING & STRATEGIC OPERATIONS

Partnered with some of Europe’s most exciting tech founder’s including Depop, VanMoof, Flo Health, Bumble & reBuy.

Red Bull Alumni and Advertising background, managing client relationships with with Netflix, Lexus & British Gas.

Developed the world’s first truly accessible pregnancy test in partnership with RNIB (Royal National Institute of Blind People) which was awarded a Bronze Glass Lion, D&AD Wood Pencil and crowned Creative Review’s Annual 2021 Winner.

Named in Campaign’s Female Frontier Awards 2021.

Loves getting lost in art galleries, and is a dedicated yoga student.

SIMON PHIPPS

CFO

Has set up businesses from the ground up in three continents.

Worked at IDEO for a decade, running finance & operations globally for the final five of that. Over 20 years experience in operating creative organizations.

Has a degree in philosophy, and can be very argumentative as a result.

Spent way too much time in unsuccessful UK indie bands in his early twenties.

Originally from Bedford, England, now lives in Marin county, California, trying to keep up with his three amazing daughters.

ANKA BEDINEISHVILI

STRATEGY DIRECTOR

Georgian-born US/Russian/Swiss/British-bred strategist.

Led brand strategy development Flo Health, and Zalando at 21CB and the likes of Waze and Calvin Klein previously, as well as product innovation strategy for clients such as Google ATAP, GM, Kin Cryptocurrency, and Viacom.

Loves defending the value of outsiders in strategy and beyond.

Launched her own ceramics brand to raise over $10K for end of life care.

Has trekked almost half of the world’s major mountain ranges from the Andes to the Rockies, to the Himalayas, summiting a few peaks along the way.

ARIF HAQ

DIRECTOR OF BRAND LEARNING

Featured in Fast Company and books including James Hurman’s ‘The Case for Creativity’.

Spent an incredible decade in the brand management team at PepsiCo. Subsequently has specialised in facilitation and creative capability building.

Started out as an account executive at KLP Euro RSCG. Founding Head of Creative Capabilities at Contagious, Partner at Freud Communications. Tutor in Creativity at D&AD.

Loves Borscht Belt Jewish comedy. One day wants to strip and rebuild an internal combustion engine.

ASHLEY CLAIRE HALL

STRATEGY DIRECTOR

British-American all rounder; who loves a blend of strategy, commerce and creative.

Fortunate enough to have partnered with the likes of Peloton, Depop, Apple, Uber, and Farfetch on strategy development.

Honed her brand, business and marketing skills at leading creative agencies, after starting out in heavyweight management consultancy, specialising in strategy and operations, across all industries.

Happiest on or near water, trades antiques, and training to become an interior designer.

FAUZIA MUSA

EDITOR AT LARGE

Born in Mumbai, raised between London and the Bay Area.

Used to be a journalist, then found the wonderful world of design and brand.

Led design teams at IDEO, was a product planner at Media Arts Lab (Apple), built and led Google Cloud’s creative and brand team.

At 21CB, works with global brands – including LinkedIn and Flo Health – to be more inclusive, as well as amazing strategic brand projects with the likes of Peloton.

Just finished a creative writing program at the Faber Academy in London and wrapping up draft two of a novel.

DAN HAUCK

STRATEGY LEAD

Experienced and award-winning strategic leader, as both agency CSO and start-up CMO, across multiple categories and geographies.

Cut his teeth in advertising, ran the strategy function for BBH London – working on iconic brands such as Axe / Lynx, Audi and British Airways.

Took this strategic grounding into the world of start-ups, co-founding brand agency Redscout, focused on European tech brands like Spotify, Allbirds and Hello Fresh.

Put the above into practice as founding CMO of electric vehicle unicorn Arrival, valued at IPO at $10b, before joining 21CB.

Addicted to running, cooking and meditating, but never at the same time.

NADINE STARES

OPERATIONS LEAD

Design History curator who shifted focus to work with brands seeking to effect change to the challenges of our world today.

10 years at IDEO, building and supporting design management systems internally and then client side in our Organisational Transformation work, motivated by a passion for creating the conditions in which fast paced teams can thrive.

Plagued by a restless curiosity that conflates downtime with hare-brained adventures like driving my partner and new baby to the Arctic Circle (and the edge of our sanity). Committed to learning the art of ‘being’.

XAVIER JOVEN

DIRECTOR OF TALENT

Holds an SHRM-CP certification and has an extensive background in business operations, employee development and strategic recruiting.

An advocate for anything related to People, has helped build and scale organizations ranging from early stage startups to public traded and global holding companies.

Spent a decade in fast-growing advertising, creative and marketing agencies, staffing teams for brands including Amazon, Facebook, Google, NBCUniversal, Netflix, Target and Uber.

Likes to spend time staying active by any means possible. Always looking at dream destinations to visit or local restaurants to try new food.

ANNA CHAPMAN

STRATEGIST

Former music and lifestyle journalist published in The Guardian, Vogue and, most recently, championed the value of older women in the industry for Campaign.

21CB highlights include Flo Health brand strategy and epic marketing transformation project for Mars.

Agency background in content production and cultural insights/trends for Unilever, IKEA, Viacom, Spotify, Nike and Chanel.

Edited a music website in Ibiza, now gets high from teaching yoga.

AUDREY DAHMEN

STRATEGIST

Probably the only proper (trilingual) Belgian you’ll ever meet.

At 21CB to transform society/the world one rebuy, VanMoof and Zalando at a time.

Hybrid brand/digital strategist who disrupted brands like McDonald’s, KBC, Stella Artois and Apple during her time at TBWA, as well as embedding them in modern culture as a trend spotter for TBWA\Backslash. Guest Lecturer at IHECS for Cultural & Creative Curiosity.

Convinced that there’s an app, tool or book for each of your struggles (from productivity hacks to moon cycles).

JORGE PERAZA-VASQUEZ

BUSINESS DEVELOPMENT & PROGRAM MANAGEMENT

Went viral on TikTok for showing off his favorite mouthwash, and now everyone on this page thinks he’s famous.

Has had the pleasure of managing projects for clients including instacart, LinkedIn, Weee!, Surf Air Mobility, Goodwater Capital.

Passionate about mentoring students from his community who share similar backgrounds.

Deeply involved in his church community and every Sunday can be found leading worship.

Likes to say he spends his downtime at the beach or park, painting with his wife while enjoying some charcuterie, but in reality he’s most-likely binge-watching Netflix.

ISAIAH WELLINGTON-LYNN

ANTHROPOLOGIST-IN-RESIDENCE

Brand strategy development for Depop, Archewell, Kind, and Zinc. Trained in UX product design and brand strategy at Airbnb, and cut teeth with an award-winning Spotify Podcasts redesign.

Thought-leader on community-building and belonging via PhD at Oxford.

East London-bred, Massachusetts-educated, San Francisco-trained, rollerskater, former national athlete in basketball. Spontaneous traveller who loves Articulate and improv.

NANCY NHAT VU

BUSINESS DEVELOPMENT & BRAND STRATEGY CO-ORDINATOR

Started in advertising at The&Partnership, working on Argos, RNIB and Wella before joining 21CB to build purposeful brands including VanMoof, Zalando, Flo Health and Allrise.

Hai Phong-born, East London-bred and Cambridge-trained anthropologist with an obsession for the cultural zeitgeist. Passionate about building community and compassionate systems for a world that puts people and planet first.

A true Zillenial that has unironically owned an MP3 player and now starts a lot of her texts with “not me…”

MIKE REID

EUROPEAN DESIGN DIRECTOR

20 years experience designing and creating integrated branding and digital comms at top agencies and start-ups. Extensive knowledge of branding from seed round to IPO.

Has worked with pioneering start-ups, global and online brands including Skype, Orange, eBay, JustGiving, Better Gyms, Funding Circle and onefinestay.

Started at legendary digital agency Deepend, then moved to Interbrand and the disruptive integrated agency Albion.

Recent work includes branding for home fitness app Eastnine, part of Facebook’s LDN_LAB accelerator programme.

A slightly OCD design geek who loves running, collecting vinyl, and the Bauhaus.

HOPE PRICE

DESIGNER

Artist and visual thinker who believes that fine art and graphic design can live harmoniously.

Holds a fine arts degree from UCLA and a certificate from RISD and Slade Art School in London.

Runs her own creative studio for clients including Pinterest, Uber, Target, Harman Kardon, Unilever, Workday, Emergent and Grace Hill.

Has created multiple websites, cohesive brand identity systems, and digital marketing collateral. Seeks to create insightful content for social media, print and packaging and product design.

Currently shows artwork around San Francisco at select galleries and interior design shops.

MARY MCKINLEY

EXECUTIVE ASSISTANT

Learned to build in WordPress during the pandemic and started her own business offering web design and executive assistance. Built the nonprofit organization Greenwood Lake Theater from the ground up.

Spent the last decade working in the corporate sector in Manhattan as an Executive Assistant at hedge funds, tech companies, and in commercial real estate. Made it out alive!

Grew up in Virginia, now living in the Hudson Valley. Has a Master’s in Music from Radford Univeristy. Fur mom to Cleo and Caesar.

JULIA MORRIS

ASSOCIATE STRATEGIST

Raised in the New Hampshire wilderness.

Spent four years learning the ropes of marketing at powerhouse companies like NBCUniversal and Estée Lauder, while studying strategy and management at Parsons School of Design.

Relocated to Scotland for a Master’s and some fresh air, where she became fascinated by behavioral economics and conscious capitalism. After a brief stint in London, she’s now a relapsed New Englander, based in Boston.

Homebody, foodie, and DIY enthusiast – the combination of which led her to attempt a garden that unintentionally became a shrine to different varieties of kale.

DANI GALASSO

PROGRAM MANAGER

A logical and creative thinker who loves collaborating with smart, passionate teams.

Holds degrees in Music and Linguistics from UC Davis, and a Music Industry Certificate from DVC.

Has been working within marketing operations at start-ups and branding consultancies for over a decade. Loves a variety of industries and clients.

Singer-songwriter and die-hard music-lover, finds happiness creating and listening to music, attending live shows, and blasting tunes in her car.