The definitive ‘year 1’ playbook for the world’s most influential, brand-ambitious CMOs

CMOs have never been more critical, and yet never more vulnerable.

Drawing from the collective experiences and wisdom of our panel of 21 of the most influential CMOs, CFOs, and CEOs so that CMOs no longer need to tackle their first year alone.

The different chapters are illustrated with over 25 insider case studies, 165 anecdotes and quotes, and 8 practical tools ready to be used in your organization.

Combined with all the expertise that 21CB brings as one of the world’s foremost growth consultancies, we’re sharing lessons we’ve learned, working with over 150 of the world’s leading CMOs for iconic brands like Pinterest, Netflix, Airbnb, PepsiCo, Mars, Starbucks and more.

What's Inside

Download your copy of the CMO Thrive Guide!