Brand has never been more critical.
At a time when technology has given companies an unprecedented degree of influence on people’s lives, brand keeps the humanity in focus. The North Star that ensures that influence is wielded responsibly.
“The 21CB team brings brands to life with unlimited humanity. Be prepared for an explosion of creativity.”
Joe Gebbia, Co-Founder, Airbnb
21st Century Brands are:
Purpose-led ensuring their scale is ultimately to the benefit of the communities they serve.
Community-driven with aligned incentives across customers, investors & employees.
Technology-enabled by a world class data-driven product that scales globally.
Narrative-based to unify all stakeholders with one shared story across all touchpoints.
“21CB’s superpower has been their ability to become genuinely convicted about the role our brand should play in shaping society. Their skill in harnessing that conviction and inspiring our leadership to aim even higher is truly extraordinary.”
Evan Sharp, Co-Founder, Pinterest
Brand Ambitious Leaders. We work with the world’s most ambitious leaders who aspire for their brand to play a positive cultural role and are committed to a legacy that serves humanity for good.
Steeped in theory, bloodied by practice.
Building a 21st century brand requires diversity of disciplines and perspectives. We’ve assembled a team of the world’s best left and right brain thinkers: CMOs, Strategists, Data-Geeks, Storytellers. They know what it takes because they’ve built some of the world’s best brands from the inside and out.
Jonathan MildenhallCo-Founder and CEO
A working class lad from the North of England.
Lucky enough to work for some of the greatest ad agencies on the planet.
Dusted down the creative (and commercial) fortunes of Coca-Cola by ‘opening happiness’ in Atlanta
Somehow got to be the CMO of Airbnb and invited the world to ‘belong anywhere’.
I love Whitney. Talking bad about her means that you and I will have a VERY short relationship.
“21CB's deeply hands-on approach is equal parts rigorous and energizing for all involved, and they've become an integral extension of the Thrive team — they’re the first call I make for our marketing decisions!”
Arianna Huffington, Founder & CEO, Thrive Global
Our Partnership Promise. We know that building an iconic brand is a significant investment of time and dollars. We design our partnership process to be a journey of growth for all parties, putting the fingerprints of your cross-discipline teams all over the work.
Our five strategic verticals offer a holistic and rigorous approach to building and maintaining a 21st Century brand.
1. Brand BluePrint
What it isArticulates what the brand aspires to stand for in the hearts and minds of consumers and its communities. Brings clarity and structure to the brand’s market positioning, product benefits, community needs and defined archetype.
Why it mattersThis is the foundation on which the brand is built. It informs all product and marketing strategy and brings focus and intentionality to product and marketing investment. The Brand BluePrint is a universal reference that helps bring the brand to life with consistency across every facet of the company.
Discussing the Undiscussable.
Brands are made of flesh and blood more than bricks and bytes. We’re experienced in the art of bringing everyone to center for the tough conversations to reconcile the tensions and collectively vanquish the blockers to growth.
“21CB did more than just help us revisit our mission, values and brand —they inspired us along the way.”
Ben Silbermann, CEO, Pinterest
We are what we preach. Our practice and process is built on our four values.
Ambush with Humanity
We go out of our way to create a safe space for people to be vulnerable, creative and challenging. To be themselves, not who they think they ‘should’ be.
“21CB's work was spectacular and exceptional - they have given us a narrative to drive everything we do and raised our collective bar.”
Scott Wagner, CEO, GoDaddy
© TwentyFirstCenturyBrand, 2019